Skip to main content

Top 5 New Whitetail Products from Day 1 of ATA

The ATA show is upon us, and that means a collection of new whitetail hunting products are hitting the market. Here are our top five whitetail hunting products from the show.

Top 5 New Whitetail Products from Day 1 of ATA

Fresh from the ATA show floor, below are five new products designed for the whitetail hunter. From boots to bows, we’ve got something for every whitetail hunter in 2023.

Browning Defender Pro Scout Max Extreme

//content.osgnetworks.tv/northamericanwhitetail/content/photos//Day1ATA2023-Browning-Defender-1200x800.jpg

As you would expect from this industry leader, Browning Trail Cameras released a whitetail hunter-approved cell camera with their Browning Defender Pro Scout Max Extreme. This compact camera has a .25-second trigger speed, and it has an impressive feature called “Auto-Detect.” This allows the camera to determine whether AT&T or Verizon provides the best signal in your area, and since each camera comes equipped with two SIM cards, this feature comes ready to go. With 22 MP image capability and 1080P video, this is one camera whitetail hunters won’t regret buying.

MSRP: $139.99 (browningtrailcameras.com)

Black Gold Mountain Lite Dual Trac

//content.osgnetworks.tv/northamericanwhitetail/content/photos//Day1ATA2023-DualTrac-MountainLite-1200x800.jpg

For the whitetail hunter wanting multiple aiming points and an uncluttered view, Black Gold’s Mountain Lite Dual Trac is the perfect sight. By combining the Dual Trac Platform with their Pro Pin and PhotoChromatic technologies, Black Gold took a great sight and made it better. With three-axis adjustability, the Mountain Lite Dual Trac is extremely accurate and user friendly.


MSRP: $339.99 (blackgoldsights.com)

Mystery Ranch POP UP 30

//content.osgnetworks.tv/northamericanwhitetail/content/photos//Day1ATA2023-MysteryRanch-Popup30-1200x800.jpg

Although originally designed for western hunting, Mystery Ranch’s new POP UP 30 is a great pack for the DIY whitetail hunter. Featuring the telescoping POP-UP frame, this pack can handle a load up to 100 pounds, making it perfect for the hunter who carries their bucks out on their back. Since this pack was designed for hunting the West and carrying loads, it is easily adapted to haul climbing sticks and tree stand and saddle gear. If you’re looking for a pack to make your DIY excursions more comfortable, the POP UP is definitely one to consider.

MSRP: $399 (mysteryranch.com)


Bowtech Carbon One

//content.osgnetworks.tv/northamericanwhitetail/content/photos//Day1ATA2023-Bowtech-CarbonOne-1200x800.jpg

Bowtech’s Carbon One is a phenomenal addition to the carbon bow market. This carbon shooter is equipped with a DeadLock Cam system, and it weighs just 4.5 pounds. The Carbon One measures 30 inches axle to axle, making it ideal for the whitetail hunter needing to maneuver for a shot in a tree stand or blind. Coming in 50-, 60- and 70-pound draw weights, there is a Carbon One for all deer hunters.

MSRP: $1799.00 (bowtecharchery.com)




LaCrosse Ursa

//content.osgnetworks.tv/northamericanwhitetail/content/photos//Day1ATA2023-Lacrosse-Ursa-1200x800.jpg

With an increased focus on comfort, warmth and hiking deeper into deer habitat, many whitetail hunters are utilizing leather boots in the field. LaCrosse heard that calling and responded with their new Ursa MS (mid-season). LaCrosse dedicated five years’ worth of hard work and research to develop this boot, and it shows. The Ursa features a GORE TEX 100 percent waterproof and breathable lining, and the Vibram MONT outsole provides great support and durability in harsh environments. The Ursa packs durability into a lightweight design at just 3.1 pounds, and the Bi-Fit stability board evenly distributes weight for lasting comfort.

MSRP: $300.00 (lacrossefootwear.com)

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

On this edition of
Learn

Deer Factory: Predator Management

On this edition of
Learn

Fundamentals of the Bow Selection

On this edition of
Whitetail

Here, Piggy....

On this edition of
Learn

Deer Dog: Driving Into Cover

On this edition of
Whitetail

Midwestern Wonder

On this edition of
Learn

Deer Factory: Trail Camera Surveys

On this edition of
Learn

On Target: Establishing a Shooting Rest

On this edition of
Whitetail

James Kroll Wyoming Crossbow Hunt

On this edition of
Learn

Deer Factory: Landscape Analysis

On this edition of
Whitetail

Crossways

On this edition of
Learn

Deer Dog: Late-Season Opportunities

On this edition of
Learn

Deer Dog: Replicating Realistic Tracks

North American Whitetail Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the North American Whitetail App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top North American Whitetail stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All North American Whitetail subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now